Juan Carlos Torres, his wife and two daughters, are an important part of the more than 500,000 coffee-growing families that contribute to the development of the coffee sector in the country and especially in his native Pitalito Huila, the largest coffee producer in Colombia.

Together with his mother and brother, they are the heirs of the farm and with resources resulting from work for more than 20 years, they were able to acquire another lot to unite it with Finca El Porvernir. During all this time, Juan Carlos has been a first-hand participant in the transformation of coffee growing in his region, since the climate, production methods, and trade have evolved, giving way to new varieties developed by Cenicafé, resistant to diseases and with greater results in production, it is thus that the largest amount of harvest is destined to the traditional trade of washed coffee that are sold to coffee cooperatives. However, despite the attention that the “varietals” require, he is quite fond of one in particular, the “Pink Borboun”, its care is greater and requires more cultivation area, according to Juan Carlos: “the old varieties” are susceptible to leave rust, however, he likes its characteristics, so he decided to keep it and carry out a natural process with experimental fermentations for the specialty line.